Trends: how the most popular social networks in Russia are developing, spring 2021.

Facebook

The company's annual revenue last year increased by as much as 22 percent - $ 85.965 billion. Other indicators also improved significantly. So, every day, an average of 1.84 billion people visited the site: compared to 2019, the growth was 11 percent.

The activity of authors also increased - up to 35 posts (this is the second result after Twitter). Other trends include video marketing, AR effects, chatbots, and online shopping.

Obviously, in 2021, the network will continue to develop by leaps and bounds - almost a third of the world's population already uses Facebook.

TikTok

A social network for teens? Long gone: giants of the advertising market like LVMH and more than themselves serious media personalities from the world of politics and culture have long reached TikTok. Just think: by August last year, the app was downloaded two billion times - and this figure is growing daily. Dance challenges and useful life hacks, entertainment and educational content: TikTok has something for everyone.

By mid-2020, the active audience reached 700 million monthly active users. In March, a representative of the application said that the monthly audience of TikTok in Russia was 18 million active users - and this despite the fact that back in May 2019 their number did not exceed 8 million. In addition, TikTok has 5.3 million active authors at the end of the year, and even surpassed YouTube in terms of the volume of publications!

Instagram

42.8 million active authors - 15 million more than in 2019. Instagram continues to rapidly conquer the world and new users: only Stories are viewed by half a billion people a day! More than half of users visit the app at least once a day, and its business potential is simply inexhaustible: 81% of users consider Instagram as a platform for finding services and services.

Influencers are becoming more and more important: they are 100% opinion leaders. More than half of active buyers have purchased something at least once on the advice of an Instagram blogger.